Jenny Joblin


I am creative director and founder of federation brand which has been going for 18 years.  I studied at AUT doing a fashion degree.  While studying I worked at Karen Walker and then for Workshop/ Helen Cherry.  For a lot of years my art was predominately used only in the brand as prints.  In 2015 I had my first exhibition “somekind of dream to fly” this 40 piece collection of paintings also had 5 different neon lights in it.  From this Somekind was born, a brand that was used to carry my art and the neon lights that I then produced a line of and continue to do so and have added and diversify the collection.  Somekind also now has a clothing collection to accompany.  
I am married to Ben Dundas, and have 3 amazing children that are now 13, 11 and 9 years old.